10 Tips for Leveling Up Your Social Media Content
Here’s the deal, plain and simple: every brand or business needs to be on social media.
Social media profiles have become not just a place to interact with an audience or to broadcast information, but a portfolio for your brand voice, your values, and how you stand out against your competitors.
No matter if the brand is a huge one like Netflix or a small, local fashion boutique, these brands often have big or small teams creating strategy, designing, and putting a lot of effort into their social media presence.
Despite its importance, especially if you are a small brand, it can be really easy to run out of content. You might be thinking, “What now? How do I come up with stuff to post? ” Coming up with content can be hard, but coming up with the right content is even more difficult.
Here are a few tips:
1. Always keep up with trends, so you can take advantage of relevant moments or movements.
2. Take a look at your competitors and see what works for them.
3. Look into influencer marketing to see if that fits your brand and would help your credibility.
4. Make sure you are still using the right platforms and be open to new ones.
5. Always be hungry for better quality graphics, more engaging captions, and just overall higher quality work. Don’t stay complacent, otherwise, your audience could get bored.
6. Assess your analytics and see what content performs well, and try to figure out why.
7. Update or reinvent existing content or themes to make sure it stays fresh and relevant.
8. Post often and consistently.
9. Use contests or engagement calls to action to obtain user-generated content (UGC).
10. Consider working with an agency, graphic designer, or copywriter to help step up your game.
Social media content that works great for a makeup brand like Maybelline will not necessarily work for a financial institution like Wells Fargo. The most important thing of all is to create enriching, positive content that your specific audience would identify with and enjoy.
Not only is it essential to come up with great ideas, but now it is time to properly execute those strategies. This may sound intimidating or not your area of expertise. We totally get it. If you’d like all of the social media management off your mind, we can help with that!
Juxt Marketing is a marketing firm based in Atlanta, Georgia that can serve as your outsourced marketing partner from wherever you are. We can put our 20 years of experience in brand strategy, identity, graphic design, web development, and digital marketing to work for you. Get in touch with Juxt Marketing to let us take that off your plate.