Easter is one of the highest-attended Sundays of the year, which makes your church website one of your most important ministry tools. Whether it’s first-time guests looking for a service time or members inviting a neighbor, your website will be the front door long before anyone steps onto your campus.
Here are five ways to make sure your website is ready:
1. Make it Mobile-First, Not Just Mobile-Friendly
Many Easter visitors are in the community, not logged-in members, which means they’re likely finding your website on their phones. A mobile-first website loads quickly, displays clearly, and makes navigation effortless on any device.
Juxt Tip: Test your website on multiple screen sizes, and prioritize quick paths to service times, location, and “Plan Your Visit”.
2. Optimize for Local Search (SEO)
People are actively searching for nearby Easter services as Easter gets closer. Is your church showing up? Make sure your metadata (page titles, descriptions), Google Business Profile, and keywords reflect your location and Easter-specific content.
Juxt Tip: Use terms like “Easter church service near [City Name]” and ensure your Google listing is updated with holiday service times.
3. Prepare Your Infrastructure for a Traffic Spike
Expect more traffic than usual, and prepare for it. A slow or crashed website during peak hours is frustrating for users and a missed opportunity for your church.
Juxt Tip: Check your hosting, caching, and CDN setup. Tools like Cloudflare can help mitigate spikes and improve load speed.
4. Review Your Language: Clear, Warm, and Jargon-Free
Remember, many new visitors aren’t familiar with church terminology. Use friendly, inviting language that speaks to real people, not just regular attendees.
Juxt Tip: Replace “Sanctuary” with “Main Auditorium” or “Worship Center,” and avoid acronyms and insider terms.
5. Guide Visitors Beyond Easter
What happens after Easter? Make sure your website includes clear next steps: small group sign-ups, upcoming events, or a simple “New Here?” button. Don’t let engagement drop after Easter Sunday.
Juxt Tip: Create a pathway for follow-up that’s visible, relevant, and easy to act on.
Easter is a huge opportunity — not just for attendance, but for connection. A website that’s fast, clear, and helpful can play a key role in someone’s journey toward faith. Take the time now to make it great!
Want help getting your website Easter-ready? We’d love to be your partner.