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Brand Development

Just as each person’s personality is unique, every company has an identity, and
their logo tells their story. Let’s tell your story well.

Our Services

A collage featuring a tablet and smartphone displaying a website, surrounded by earthy-toned images of books, a hat, boots, and color swatches. The name Curt Cloninger appears on a textured background.

Brand Strategy

A great brand starts with a solid strategy. We work with you to uncover what makes your brand unique and position it to connect with your audience in meaningful ways. Together, we craft a roadmap that drives growth, strengthens loyalty, and tells your story with clarity and purpose.

Brand guidelines for Burnt Hickory Counseling Center. Features logo with a lighthouse, color palette with primary and secondary colors, and typography examples including typefaces and heading styles.

Logo & Identity

Your logo is the face of your brand, and we make sure it’s one people remember. We design logos and visual identities that capture the essence of who you are and what you stand for, creating a lasting impression that resonates with your audience.

A laptop on a desk displays a document titled Verbal Identity Guide with sections on brand name, mission statement, and vision statement. A white mug, smartphone, and keyboard are also on the wooden desk. The setting is bright and minimalistic.

Verbal Identity

Words matter. Our verbal identity services help you define the voice and tone of your brand, ensuring every message is clear, consistent, and true to your core values. From taglines to full messaging guides, we make sure your words build trust and create connections with your audience.

Our Approach

Bold gray number 01 with thin white diagonal line through it. The word Discover in black is overlaid on the number. The background is white.

We begin by truly getting to know you. Through in-depth research and one-on-one conversations, we uncover what drives your organization and what makes it special, ensuring every decision we make is rooted in understanding your vision.

The image features large gray numbers 02. with the word Collaborate written diagonally across them in a contrasting font. The background is transparent.

Next, we work closely with your team to review creative options, offering thoughtful insights into the strategies behind each design. Together, we make choices that align with your goals and reflect the heart of your brand.

The image shows the number 03. with a diagonal line through it and the word Launch in smaller letters over the line. The text is in a light gray color on a black background.

Once we’ve landed on the perfect design, we don’t stop there. We create a comprehensive brand guide, ensuring every detail stays consistent across all platforms, so your brand is always presented with clarity and impact.

// BRAND DEVELOPMENT

Results

// PocketPlatform

PocketPlatform was created to help churches reach more people on their mobile phones by building customizable apps for individual MinistryPlatform churches. As a startup PocketPlatform had less than 5 months to go from concept to launched in the wild at a national conference. The Juxt team paternedwith their leadership to develop their brand, a launch kit and the design of the app. Two years later when PocketPlatform wanted to refresh their app design they again turned to Juxt to redesign the entire app.

5

months concept
to launch

>50

Apps launched
in first 2 years

>200k

Weekly Users

Working with Juxt Marketing was a truly transformative experience for PocketPlatform. The Juxt team not only understood our vision but created a brand mark that firmly established our identity in a competitive marketplace, clearly communicating both our technical expertise and unique user engagement strategy. The result is a logo that reflects our brand’s values, sets us apart from the competition, and resonates with both current and potential customers.

Tyndall Wakeham

PocketPlatform // Enterprise Mobile Architect