// CASE STUDY
Corpus Christi Roman Catholic Church
// Background
We first connected with Corpus Christi at the Revive Conference, where their team shared an exciting opportunity happening in their community.
Located in Round Lake, New York, Corpus Christi was seeing significant growth around them, with new families, and particularly younger families, moving into the area. The church wanted to be intentional about reaching those families and making sure that when someone encountered Corpus Christi for the first time, they saw a welcoming, vibrant church where they could belong.
Their existing brand no longer fully reflected who they were or where they were headed. They knew it was time for a refreshed identity that could connect with a new generation while still feeling authentic to the heart and mission of Corpus Christi.
Client
Corpus Christi Roman Catholic Church
Services
Branding Strategy
Logo and Identity Design
Brand Guide
Environmental Design
Industry
Nonprofit – Churches
Team
Lauren Lopez
Project Lead /Brand Strategy
Shannon Smith
Designer
Solution
Before we started designing, we needed to understand more than what Corpus Christi wanted their new logo to look like. We needed to understand who they wanted to reach.
Our team worked with Corpus Christi to dig deeper into the changing demographics of their community, the younger families moving into the area, and the experience they wanted someone to have when encountering the church for the first time.
Those conversations gave us a clear direction for a refreshed brand, one that could feel current and approachable while remaining rooted in the identity and mission of the church.
From there, we developed a new logo and visual identity, established guidelines to help Corpus Christi use the brand consistently, and began bringing that identity into their physical space with a new welcome banner.
// Brand Strategy
Great branding isn’t just about creating something that looks good. It starts with understanding who you are, who you’re trying to reach, and how you want people to experience your organization.
For Corpus Christi, that meant looking closely at what was happening in the community around them. As more young families moved into the area, the church saw an opportunity to introduce Corpus Christi to people who might be looking for a church home.
By defining that audience and talking through what would resonate with them, we were able to create a strategic foundation for the new identity, one that would help Corpus Christi feel welcoming and relevant to new families without losing the character of the church their existing congregation already knew and loved.
// Logo and Identity
With that strategy in place, our team developed a refreshed logo and visual identity for Corpus Christi.
The goal was to create something that felt fresh, welcoming and approachable while still honoring the church’s Catholic identity and established presence in the community. The finished logo gives Corpus Christi a strong visual foundation for introducing itself to a growing generation of families and communicating who they are across every touchpoint.
// Brand Guide
A new logo is only the beginning of a successful rebrand. Corpus Christi also needed the tools to carry their new identity forward consistently.
We developed a comprehensive brand guide outlining how the new identity should be used, giving their team a practical resource as they update communications, signage, digital platforms and future materials.
With those standards in place, Corpus Christi can continue building recognition around the new brand while maintaining a cohesive look and feel wherever people encounter the church.
// Bringing the Brand To Life
We also had the opportunity to help Corpus Christi begin translating their refreshed identity into the in-person experience.
Because welcoming new families was such an important part of the project, we designed a new welcome banner to sit behind the church’s welcome table, bringing the new brand into one of the first places a visitor interacts with Corpus Christi.
It’s a simple touchpoint, but an important one. The refreshed identity isn’t just something people see online or on a piece of communication. It’s becoming part of the experience of walking through the doors and being welcomed into the Corpus Christi community.
The team at Juxt Marketing was very knowledgeable and responsive. We are very happy with the service they provided!
Corpus Christi Team
Corpus Christi Roman Catholic Church
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