How We Leverage AI In the Evolving Marketing Space
We’ve been asked a lot of questions about artificial intelligence (AI) and how we’re using it at Juxt Marketing. Well, let’s answer some of them together!
Are we using AI?
Absolutely, and you better be! Unless you’ve been living under a rock, you’ve undoubtedly heard about the transformative potential of AI, with ChatGPT leading the way. The global AI market is expanding rapidly, projected to reach a staggering $190.61 billion by 2025, and it’s not just for writing your senior term paper. AI has powerful implications for the business world, revolutionizing various aspects of marketing and providing organizations with a competitive edge.
How are we using AI?
AI is the new Google when it comes to ideation. It has become an invaluable tool for generating innovative ideas and insights. Additionally, AI can be harnessed to automate repetitive coding tasks, saving time and improving efficiency. It also acts as a capable writing aid, assisting marketers in crafting compelling content while they focus on core topics and brand emphasis.
Should you be using AI?
AI is here to stay, and organizations that effectively leverage AI will experience growth ahead of their competitors. AI is akin to the automation revolution of the 1980s—it didn’t replace jobs; it transformed them. Consider AI as your reliable intern, capable of assisting with repetitive tasks, ideation, research, and more.
How do we get the most out of AI?
To maximize the benefits of AI, it’s crucial to learn how to prompt AI tools effectively. Take the time to understand the prompts and how to ask AI for what you want. While AI isn’t a magic machine that can instantly complete your job, it excels at interpreting intelligent prompts and providing reliable results. It often requires iteration and refining of prompts to achieve the desired outcome. With patience and practice, AI can save significant time and enhance productivity. For example, using ChatGPT to generate content may initially require multiple passes and prompts, but it can ultimately save hours of writing.
What AI projects are we working on?
One of the projects we are particularly excited about is an AI-enabled chatbot. Our Juxt Marketing team has developed a proof of concept and is preparing to deploy it for several clients. This innovative tool is designed to ingest large volumes of information about your organization. Once deployed on your website, the chatbot intelligently interprets user requests and provides accurate responses based on the pre-fed information. It goes beyond canned responses, engaging users in conversational interactions and allowing follow-up questions.
AI is revolutionizing the marketing space, offering invaluable capabilities that drive growth and enhance customer experiences. Embracing AI is no longer an option but a necessity for businesses seeking a competitive edge. By leveraging AI for ideation, automation, content creation, and intelligent chatbots, organizations can unlock new opportunities and streamline operations. So, don’t hesitate to explore the power of AI and harness its potential to propel your marketing efforts to new heights.
Juxt Marketing is a marketing firm based in Atlanta, Georgia that can serve as your outsourced marketing partner from wherever you are. We can put our 20 years of experience in brand strategy, identity, graphic design, web development, and digital marketing to work for you.
Reach out at [email protected] or visit juxtmarketing.com to chat about how we can serve your business!