referral marketing Archives

Standing Out While Fitting In

by Scott Logan | May 6, 2024 | Marketing Strategy, Small Business Tips

Standing Out While Fitting In Defining your company’s place in the market through design It seems trite to say that today’s marketplace is oversaturated and highly competitive. If you are in business today, you already know that. Like any team, you’re likely doing...

Making Evangelists: Unleashing the Power of Referral Marketing

by Scott Logan | Jun 21, 2023 | Marketing Strategy, Small Business Tips

For many organizations, specifically those that are sales-based, generating leads and acquiring new customers is a top priority. However, it’s surprising how many organizations overlook their most powerful lead generation source —word-of-mouth and personal referrals....

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