by Lauren Lopez | Jun 18, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
Businesses often look for ways to cut costs, and marketing budgets are usually one of the first things to go. However, history has shown that companies that continue to invest in marketing during economic uncertainty recover faster and gain market share over those...
by Haley Waldo | May 13, 2025 | Business Strategy, Marketing Strategy, Small Business Tips, Social Media Management
Sometimes it feels like something isn’t clicking. You’ve got a valuable product or service, you’re posting good content, your messaging is thoughtful, your offer is solid – but the leads aren’t pouring in. Perhaps you make a ton of great connections with people,...
by Lauren Lopez | Apr 7, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
It doesn’t take us reading many news stories these days to understand there’s uncertainty in the market. When uncertainty happens, many businesses instinctively cut their marketing budgets, believing it’s a cost-saving measure. However, historical data and marketing...
by Scott Logan | Apr 2, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
Growing up, both of my parents worked in sales. I got to listen in first-hand as my parents talked with clients, closed deals, and sometimes lost them. I heard their successes and their struggles. What I remember most about their careers was two things. First, most of...
by Scott Logan | Mar 26, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
As a small business owner, I know firsthand how much you’re carrying. HR. Payroll. Taxes. Invoicing. Insurance. Hiring. Firing. IT issues. Customer issues. Vendor issues. Somewhere in the chaos, you’re also supposed to find time to build a brand, create content,...
by Scott Logan | Mar 13, 2025 | Marketing Strategy, Small Business Tips
Defining your company’s place in the market through design Let’s be honest – saying today’s marketplace is saturated is a little obvious. If you’re in business, you already feel that. The question isn’t if it’s competitive. It’s: How do we stand out without confusing...
