by Haley Waldo | Jun 18, 2026 | Marketing Strategy, Small Business Tips, Web
You’re running well targeted Google Ads. Posting on social media consistently. Your SEO is dialed. Website: beautiful. Sending regular email campaigns to targeted audiences. Sales: flat. The problem may not be that your digital marketing isn’t working. It might be...
by Haley Waldo | Dec 5, 2025 | Marketing Strategy, Small Business Tips
If your marketing feels like it isn’t landing, or you’re not sure you’re reaching the right people, it could be time to pause and clarify who your audience actually is. Maybe you’ve always known you want to market to “young adults”, “business owners”, or “parents”....
by Haley Waldo | Oct 3, 2025 | Artificial Intelligence (AI), Marketing Strategy, News, Small Business Tips, Social Media Management
“Nobody Googles anymore.” “How to rank #1 in AI search.” “GEO is the future.” “SEO is dead.” Heard any of these lately? If you work in marketing, you may have seen a wave of acronyms and hot takes about the future of Google and search marketing. From SEO to GEO to...
by Haley Waldo | Jul 31, 2025 | Artificial Intelligence (AI), Marketing Strategy, News, Small Business Tips, Social Media Management
If it feels like the trends and rules of online marketing are changing every 5 minutes… it’s because it is! Keeping up with all things Search Engine Optimization (SEO) can be a full-time job, and for us, it is. Between AI tools like ChatGPT and Google Search, updates...
by Haley Waldo | May 13, 2025 | Business Strategy, Marketing Strategy, Small Business Tips, Social Media Management
Sometimes it feels like something isn’t clicking. You’ve got a valuable product or service, you’re posting good content, your messaging is thoughtful, your offer is solid – but the leads aren’t pouring in. Perhaps you make a ton of great connections with people,...
