by Scott Logan | Jul 2, 2026 | Business Strategy, Marketing Strategy, Small Business Tips
Last week, I almost left an organization I’ve been part of for years. Not because of a disagreement. Not because of poor leadership. In fact, by most measures, the organization was thriving. It had recently undergone a major rebrand. There was a new app, new...
by Scott Logan | Mar 13, 2025 | Marketing Strategy, Small Business Tips
Defining your company’s place in the market through design Let’s be honest – saying today’s marketplace is saturated is a little obvious. If you’re in business, you already feel that. The question isn’t if it’s competitive. It’s: How do we stand out without confusing...
