by Lauren Lopez | Dec 16, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
2026 is here, and the marketing world isn’t slowing down anytime soon. Between AI becoming as normal as email, social platforms rewriting the rules monthly, and your audience’s attention span feeling shorter than a TikTok, it’s hard to know where to invest your time,...
by Lauren Lopez | Jun 18, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
Businesses often look for ways to cut costs, and marketing budgets are usually one of the first things to go. However, history has shown that companies that continue to invest in marketing during economic uncertainty recover faster and gain market share over those...
by Lauren Lopez | Apr 7, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
It doesn’t take us reading many news stories these days to understand there’s uncertainty in the market. When uncertainty happens, many businesses instinctively cut their marketing budgets, believing it’s a cost-saving measure. However, historical data and marketing...
by Lauren Lopez | Feb 14, 2025 | Artificial Intelligence (AI), Marketing Strategy, Web
AI isn’t a magic wand or a sci-fi fantasy — it’s a workhorse that’s ready to roll up its sleeves (metaphorically, of course) and transform your marketing strategy in 2025. Here’s the thing to remember — it’s not about replacing you; it’s about making you look like a...
by Lauren Lopez | Dec 22, 2024 | Marketing Strategy, Small Business Tips
As we prepare for 2025, the marketing world is poised for exciting advancements — but not all trends are here to stay. While some ideas are rising to prominence, others are quietly fading away. Let’s explore the cutting-edge marketing concepts reshaping the industry...
