by Lauren Lopez | Apr 7, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
It doesn’t take us reading many news stories these days to understand there’s uncertainty in the market. When uncertainty happens, many businesses instinctively cut their marketing budgets, believing it’s a cost-saving measure. However, historical data and marketing...
by Lauren Lopez | Feb 14, 2025 | Artificial Intelligence (AI), Marketing Strategy, Web
AI isn’t a magic wand or a sci-fi fantasy — it’s a workhorse that’s ready to roll up its sleeves (metaphorically, of course) and transform your marketing strategy in 2025. Here’s the thing to remember — it’s not about replacing you; it’s about making you look like a...
by Lauren Lopez | Dec 22, 2024 | Marketing Strategy, Small Business Tips
As we prepare for 2025, the marketing world is poised for exciting advancements — but not all trends are here to stay. While some ideas are rising to prominence, others are quietly fading away. Let’s explore the cutting-edge marketing concepts reshaping the industry...
by Lauren Lopez | Aug 23, 2024 | Marketing Strategy, Small Business Tips
As we look ahead to the last few months of 2024, the digital marketing landscape continues to evolve at a rapid pace. To stay ahead of the curve and ensure your marketing efforts are both effective and impactful, it’s important to keep up with the latest strategies....
