by Haley Komer | Dec 5, 2025 | Marketing Strategy, Small Business Tips
If your marketing feels like it isn’t landing, or you’re not sure you’re reaching the right people, it could be time to pause and clarify who your audience actually is. Maybe you’ve always known you want to market to “young adults”, “business owners”, or “parents”....
by Scott Logan | Oct 22, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
As a small business owner for over 10 years, I’ve learned that ownership teaches you more than any business degree ever could. Payrolls, proposals, late nights, pivots, and people; you not only learn from it, but it all shapes you. But over the years, there’s one...
by Haley Komer | Oct 3, 2025 | Artificial Intelligence (AI), Marketing Strategy, News, Small Business Tips, Social Media Management
“Nobody Googles anymore.” “How to rank #1 in AI search.” “GEO is the future.” “SEO is dead.” Heard any of these lately? If you work in marketing, you may have seen a wave of acronyms and hot takes about the future of Google and search marketing. From SEO to GEO to...
by Haley Komer | Jul 31, 2025 | Artificial Intelligence (AI), Marketing Strategy, News, Small Business Tips, Social Media Management
If it feels like the trends and rules of online marketing are changing every 5 minutes… it’s because it is! Keeping up with all things Search Engine Optimization (SEO) can be a full-time job, and for us, it is. Between AI tools like ChatGPT and Google Search, updates...
by Lauren Lopez | Jun 18, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
Businesses often look for ways to cut costs, and marketing budgets are usually one of the first things to go. However, history has shown that companies that continue to invest in marketing during economic uncertainty recover faster and gain market share over those...
