by Haley Waldo | Oct 13, 2021 | Small Business Tips, Social Media Management
Back in the 1960s, during the age of ad agencies like in the TV show Mad Men, we saw marketing directed to the masses. But alas, mass marketing is becoming a thing of the past, as personalization is the key to the future. This comes with the rise of social media....
by Haley Waldo | Oct 8, 2021 | Social Media Marketing
Here’s the deal, plain and simple: every brand or business needs to be on social media. Social media profiles have become not just a place to interact with an audience or to broadcast information, but a portfolio for your brand voice, your values, and how you stand...
by Haley Waldo | Sep 30, 2021 | Social Media Marketing
Posting on social media for your brand or client is a little like fishing. Fishing requires a bit of forethought before you actually can catch a fish. Do you just aimlessly throw a line from a fishing pole into the first body of water you see? You definitely could....