by Haley Waldo | May 13, 2025 | Business Strategy, Marketing Strategy, Small Business Tips, Social Media Management
Sometimes it feels like something isn’t clicking. You’ve got a valuable product or service, you’re posting good content, your messaging is thoughtful, your offer is solid – but the leads aren’t pouring in. Perhaps you make a ton of great connections with people,...
by Haley Waldo | Oct 22, 2021 | Small Business Tips, Social Media Marketing
Running a small business can be really, really hard. When the pandemic hit, it got a whole lot harder. Knowing how to promote your business, especially with a limited marketing budget, can be stressful if you don’t know where to start. Let’s begin with a simple fact:...
by Haley Waldo | Oct 18, 2021 | Business Strategy, Small Business Tips
No matter if you have used a SWOT analysis method for years or never even heard of the acronym, it is important to understand why it’s so crucial for your brand, and how it can help with targeting your audience before any social media, advertising, or traditional...
by Haley Waldo | Oct 13, 2021 | Small Business Tips, Social Media Management
Back in the 1960s, during the age of ad agencies like in the TV show Mad Men, we saw marketing directed to the masses. But alas, mass marketing is becoming a thing of the past, as personalization is the key to the future. This comes with the rise of social media....
by Haley Waldo | Oct 8, 2021 | Social Media Marketing
Here’s the deal, plain and simple: every brand or business needs to be on social media. Social media profiles have become not just a place to interact with an audience or to broadcast information, but a portfolio for your brand voice, your values, and how you stand...
