by Haley Waldo | Oct 3, 2025 | Artificial Intelligence (AI), Marketing Strategy, News, Small Business Tips, Social Media Management
“Nobody Googles anymore.” “How to rank #1 in AI search.” “GEO is the future.” “SEO is dead.” Heard any of these lately? If you work in marketing, you may have seen a wave of acronyms and hot takes about the future of Google and search marketing. From SEO to GEO to...
by Haley Waldo | Jul 31, 2025 | Artificial Intelligence (AI), Marketing Strategy, News, Small Business Tips, Social Media Management
If it feels like the trends and rules of online marketing are changing every 5 minutes… it’s because it is! Keeping up with all things Search Engine Optimization (SEO) can be a full-time job, and for us, it is. Between AI tools like ChatGPT and Google Search, updates...
by Haley Waldo | May 13, 2025 | Business Strategy, Marketing Strategy, Small Business Tips, Social Media Management
Sometimes it feels like something isn’t clicking. You’ve got a valuable product or service, you’re posting good content, your messaging is thoughtful, your offer is solid – but the leads aren’t pouring in. Perhaps you make a ton of great connections with people,...
by Haley Waldo | Oct 22, 2021 | Small Business Tips, Social Media Marketing
Running a small business can be really, really hard. When the pandemic hit, it got a whole lot harder. Knowing how to promote your business, especially with a limited marketing budget, can be stressful if you don’t know where to start. Let’s begin with a simple fact:...
by Haley Waldo | Oct 18, 2021 | Business Strategy, Small Business Tips
No matter if you have used a SWOT analysis method for years or never even heard of the acronym, it is important to understand why it’s so crucial for your brand, and how it can help with targeting your audience before any social media, advertising, or traditional...
