by Lauren Lopez | Jul 9, 2026 | Business Strategy, Marketing Strategy, Small Business Tips
Have you ever searched for your business on Google and couldn’t find it? Many business owners assume that if they have a website, customers should be able to find them online. Unfortunately, that’s not always how it works. Even though AI has changed the...
by Scott Logan | Jul 2, 2026 | Business Strategy, Marketing Strategy, Small Business Tips
Last week, I almost left an organization I’ve been part of for years. Not because of a disagreement. Not because of poor leadership. In fact, by most measures, the organization was thriving. It had recently undergone a major rebrand. There was a new app, new...
by Haley Waldo | Jun 18, 2026 | Marketing Strategy, Small Business Tips, Web
You’re running well targeted Google Ads. Posting on social media consistently. Your SEO is dialed. Website: beautiful. Sending regular email campaigns to targeted audiences. Sales: flat. The problem may not be that your digital marketing isn’t working. It might be...
by Lauren Lopez | Dec 16, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
2026 is here, and the marketing world isn’t slowing down anytime soon. Between AI becoming as normal as email, social platforms rewriting the rules monthly, and your audience’s attention span feeling shorter than a TikTok, it’s hard to know where to invest your time,...
by Haley Waldo | Dec 5, 2025 | Marketing Strategy, Small Business Tips
If your marketing feels like it isn’t landing, or you’re not sure you’re reaching the right people, it could be time to pause and clarify who your audience actually is. Maybe you’ve always known you want to market to “young adults”, “business owners”, or “parents”....
by Scott Logan | Oct 22, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
As a small business owner for over 10 years, I’ve learned that ownership teaches you more than any business degree ever could. Payrolls, proposals, late nights, pivots, and people; you not only learn from it, but it all shapes you. But over the years, there’s one...
