by Scott Logan | Mar 26, 2025 | Business Strategy, Marketing Strategy, Small Business Tips
As a small business owner, I know firsthand how much you’re carrying. HR. Payroll. Taxes. Invoicing. Insurance. Hiring. Firing. IT issues. Customer issues. Vendor issues. Somewhere in the chaos, you’re also supposed to find time to build a brand, create content,...
by Scott Logan | Mar 13, 2025 | Marketing Strategy, Small Business Tips
Defining your company’s place in the market through design Let’s be honest – saying today’s marketplace is saturated is a little obvious. If you’re in business, you already feel that. The question isn’t if it’s competitive. It’s: How do we stand out without confusing...
by Lauren Lopez | Dec 22, 2024 | Marketing Strategy, Small Business Tips
As we prepare for 2025, the marketing world is poised for exciting advancements — but not all trends are here to stay. While some ideas are rising to prominence, others are quietly fading away. Let’s explore the cutting-edge marketing concepts reshaping the industry...
by Lauren Lopez | Aug 23, 2024 | Marketing Strategy, Small Business Tips
As we look ahead to the last few months of 2024, the digital marketing landscape continues to evolve at a rapid pace. To stay ahead of the curve and ensure your marketing efforts are both effective and impactful, it’s important to keep up with the latest strategies....
by Scott Logan | Jun 21, 2023 | Marketing Strategy, Small Business Tips
For many organizations, specifically those that are sales-based, generating leads and acquiring new customers is a top priority. However, it’s surprising how many organizations overlook their most powerful lead generation source —word-of-mouth and personal referrals....
by Haley Waldo | Oct 22, 2021 | Small Business Tips, Social Media Marketing
Running a small business can be really, really hard. When the pandemic hit, it got a whole lot harder. Knowing how to promote your business, especially with a limited marketing budget, can be stressful if you don’t know where to start. Let’s begin with a simple fact:...
