by Haley Waldo | Oct 18, 2021 | Business Strategy, Small Business Tips
No matter if you have used a SWOT analysis method for years or never even heard of the acronym, it is important to understand why it’s so crucial for your brand, and how it can help with targeting your audience before any social media, advertising, or traditional...
by Haley Waldo | Oct 13, 2021 | Small Business Tips, Social Media Management
Back in the 1960s, during the age of ad agencies like in the TV show Mad Men, we saw marketing directed to the masses. But alas, mass marketing is becoming a thing of the past, as personalization is the key to the future. This comes with the rise of social media....